BEAUTY
MyBlend brand launch
PHOTOGRAPHER : Charlotte Lapalus
ACCOUNT MANAGER : Gabrielle Feixas
FACES: Tylynn Nguyen, Sarah Harris, Constance Arnoult
MYBLEND TEAM : Charlotte Cayla, Suzy Leb
YKONE TEAM : Sara Menouni, Thomas Escribano, Youna Strowski de Lenka, Matteo Cassan, Lucas Yiu
As part of YKONE, I developed the creative concept for the myBlend launch campaign, the innovative new brand from the Clarins Group. I oversaw the project from art direction to production, crafting content adapted to every platform — from podcasts to social media and digital experiences. This 360° campaign combined influence, digital storytelling, and artistic collaboration.